How are you going to deliver your service to your customers?

How are you going to deliver your service to your customers?

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One problem with entrepreneurs is that they are so in love with their product or service that before going to market they want to make sure it's perfect, and they keep adding features and improvements, not realizing that time and money are wasted, and they are not learning anything about the market they want to target.

Launch the product into the hands USA Plumbers Email List of your potential customers once you have the prototype and use it as a tool for your market research. This way, you'll begin to understand what will and won't work. The problem with traditional market research such as focus groups and surveys is that they don't work for new ventures. If you're introducing a new way of doing things or a new technology and creating a market for your product or service, the key is to get the product to market quickly.



Learn from your customers and the market, and keep adjusting. Don't waste money on reports, surveys, focus groups, etc.

If you have something that will change the market you're entering, rest assured that a basic prototype will be well received. In that sense, if your idea isn't well received, it's likely that your idea isn't very good or that the market isn't ready for it, and that can save you a lot of time and money.

Early adapters love being part of building something that will change the game in a market, or better yet, create a new one, so go for it and in a few weeks or months, and at a low cost, you'll know if you're on the right track.